Reddit is going to attract investment with the estimation of $3 b

The Chinese giant Tencent might be a new investor for the social network.
Reddit is going to raise from $ 150 million to $ 300 million in the upcoming round D, according to TechCrunch publication, citing several sources familiar with the situation.
According to the interlocutors of the publication, the Chinese holding Tencent will be the lead investor of the round. It should be noted, that famous and popular among Chinese citizens messenger WeChat belongs to Tencent. Representatives of Reddit and Tencent declined to comment.
Sources expect a preliminary estimate of Reddit will be $ 2.7 billion. Also, the social network will reach $ 3 billion and at the end of the round. In the last round, investors valued the company at $ 1.8 billion in July 2017.
Reddit was founded by Alexis Oganyan and Steve Huffman in 2005. The monthly active audience of the site is 330 million users now.
So, what do we know about the platform`s monetization? Reddit gives to users an opportunity to launch click ads, promoted posts and video advertisement. But the social network still needs of a huge count of money for moderation due to free posting for any users.
“It's almost a little strange why marketers and advertisers are so apprehensive," said Amanda Parker, an account supervisor for digital marketing agency PMG, in the interview with CNBC about Reddit. "Marketers chase scale and Reddit has it. I think they have an old-fashioned view of who Redditors are."
Also, Reddit had increased by 22% in engagement during last year and by 30% when we are talking about the total view. Such results have triggered the revenue growth which pushed $100 m.

The information above cannot be considered as an investment advice and past results do not indicate future performance.
**Investors should have experience and understand the risks of losing all the initial investment

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