Sony shares have dropped by 8,2% against the background of finance report
Notwithstanding the still great PlayStation 4 sales, Sony began to lose its position and income. Company`s shares have dropped by 8,2% against the background of finance report and it is the maximum securities daily drop since June 2016. The company`s shares amounted to near 5000 yen which is about $45.5 at 8:15 am London time on February 4. The main reason for the so disturbing fall is the Sony`s financial report, the company had published it February 1, before the stock reduction. “Strong profits from game software were offset by higher promotional and marketing costs aimed at driving PS4 volumes,” Damian Thong, an analyst at Macquarie Group Ltd., commented the Sony shares. “We are moving to the sidelines until we can better assess the risks in the Games segment.” According to the fourth quarter report the operating profit of the gaming department fell by 14% in the last quarter, while the number of sold of PS4 consoles was 8.1 million versus 9 million a year before. “There...