Number of games in China exceeds the number of US residents by 2023

The growth of demography and solvency of the average citizen of the PRC makes this country increasingly important for the entertainment industry in general and the video game world in particular. Within four years, approximately 354 million people will be fascinated by this hobby - more than the entire US population. The turnover of the PRC market by this time will reach $16 billion.
This forecast is made by research and consulting firm Niko Partners in its report on the current and future state of affairs in the PRC.
The growth of the industry in the Middle Kingdom began and continued steadily since 2001 when its volume amounted to only one hundred million dollars. It is noteworthy that he was not prevented by tight control and censorship of all new games. The full freeze of issuing licenses in March 2018 became the apogee. However, by the end of the year, total revenue of $15.21 billion. The number of paying active gamers here is estimated at 80 million people. For comparison, the US earned $30 billion for the same time period.
Niko Partners have not forgotten to emphasize the unique position of Steam in the Middle Kingdom. While most of the popular Western gaming services like Twitch have been blocked or censored, Gabe Newell’s store continues its work and introduces local gamers to GTA V and other games that local officials are unlikely to approve.
Although local games are very popular in China, more than 60% of the profits from the gaming market come from foreign products.

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