Next successfully moved to the digital age

Next's indicators are often considered as the "barometer" of the fashion sector in the UK. A new quarterly report of this company showed an excellent situation in the industry. The company's marks exceeded its forecasts.
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For the second quarter, Next's total sales gained by 4%, which turned out to be much better than its slight decrease, which the company itself had predicted. It happened even though Next sales in traditional stores reduced by 4.2%. Selling increased due to online sales, which jumped 12%.
By mid-morning, of August 5, trading on the London Stock Exchange, Next shares (LON: NXT) became the growth leader among the stocks of companies covered by the FTSE index. Next shares value ramped up by 7.8%, although the FTSE index lost 0.3%.
In other European markets, there is no precise dynamics of upsurge or decline before the announcement of the Fed decision and the press conference of Jerome Powell. After a sharp downfall on Tuesday, the Stoxx 600 index changed slightly.
Next is one of a growing group of retail companies that managed to make the transition to the multi-channel distribution of their products, departing from traditional sales only in real stores. Its most significant competitors, the company Inditex (MC: ITX) (which owns the brands Zara and Massimo Dutti) and H & M (ST: HMb) in recent years, use similar variants of the same scheme. H & M has suffered from problems with the management of marketable products stocks and an erroneous concept in favor of opening new stores.
At the time of its most considerable fall, the stock price was 48% lower compared to its historical maximum, Inditex shares cost was 39% lower, and H & M stock rate was 66% lower. However, the Next stock price is now at the maximum of this year, and the H & M stock price is experiencing a maximum of 18 months. Compared with the minimum in December, Inditex shares flew by 22%.
The Next, H & M and Inditex improvement of its indicators due to switching from using traditional stores to online trading.
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