One more game place market?

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The well-known instant messenger Snapchat may expand towards the business of video games in the near future. Officially, they plan to announce this platform during the Snap Partner Summit conference in West Hollywood, which begins in April 4th.

The event will be accessible only by invitation, and its slogan sounds like “talk less, play more”. Snapchat has been working on its gaming initiative, codenamed Project Cognac, for some time now. It is expected that this will be a platform for games right inside the application. It will support microtransactions and collaborate with third-party developers.

Several facts speak in favour of this rumour. Last March, Snapchat purchased the British gaming and VR start-up PlaCanvas. Three months later, rumours about their intention to launch a gaming platform appeared. Then it was about autumn, but maybe they needed more time to bring their development to mind.

In addition, the research firm Midia (http://www.midiaresearch.com/blog/why-snap-inc-is-launching-a-games-platform), which is specializing in technology, claims that 58% of Snapchat users play mobile games, 40% of stationary platform titles, which is much more than among Facebook, Instagram and Twitter audiences. Therefore, such an initiative makes sense for the messenger.

Today, there is a market trend towards the creation of trading platforms for digital distribution of games. Snapchat is not the only instant messenger that has decided to be developed in this direction - previously Discord, a game-oriented instant messenger, creates its own store within its application.

*The information above cannot be considered as an investment advice and past results do not indicate future performance.
**Investors should have experience and understand the risks of losing all the initial investment.
***80% of retail investor accounts lose money when trading CFDs with GMOTrading.

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